Cookie policy

This policy is explained as follows:
 
I. Introduction
 
II. What is a cookie?
 
1. The term ‘cookie’
2. Types of cookies
 
III. What cookies do we use on our website?
 
1. Functional cookies
2. Performance/Analytical cookies
3. Cookies for behavioural targeting/remarketing
4. Social media cookies
 
IV. Your consent

I. Introduction

Our Website uses cookies and similar technologies to differentiate your user preferences from those of other users of our Website. This helps us offer you a better user experience when you visit our Website and allows us to optimise our Website.
 
However, cookies and similar technologies do not allow the systematic collection of data which could identify the user of our Website. They help us improve the functionality of our Website, respond better to the interests of our users, and measure how effective the content of our Website is.
 
We are legally obliged to ask for your consent to use or save cookies and similar technologies on your computer or mobile devices. This section on cookies provides you with clear and detailed information on the cookies we use and their purpose. For further information on this Cookie Policy, please contact us at privacy@upgrade-estate.be

II. What is a cookie?

1. The term ‘cookie’

A cookie is a small text and data file that we save in your browser or on your computer’s hard drive. In this way, we can remember your preferences when you use our Website.
 
Unless you have edited your settings to disable these cookies, our system will install cookies as soon as you visit our Website.

2. Types of cookies

Cookies are categorised in accordance with their origin, function and lifespan.
First-party cookies are cookies placed by the owner of the website visited.
 
Third-party cookies are cookies placed by an organisation that is not the owner of the website visited. These can include for example cookies from a company that specialises in website analysis and provides the website owner with data on the frequency of visits to the site.
 
Functional cookies are cookies that ensure that the Website functions properly (for example cookies for log-in or registration, or language preferences). Logically, functional cookies are first-party cookies.
 
Non-functional cookies are cookies installed for statistical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the Website. Cookies for statistical purposes allow data to be collected on which pages of the Website you visit, where your computer is located etc. Cookies with social purposes allow the user to share with others, directly via social media, the content of the Website. Cookies with targeting purposes allow a profile to be generated based on your browsing behaviour so that the adverts shown are tailored to your interests. Cookies with commercial purposes save how many and which advertisements have been shown to a user. Non-functional cookies may be first-party or third-party cookies.
 
Permanent cookies: These cookies stay on the user’s device for the duration determined by the cookie and therefore also after you have closed your browser. They are activated whenever the user visits the Website that has placed this cookie (e.g. cookies placed by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are permanent cookies.
 
Session cookies: These cookies allow us to simplify the actions of a user and link them during a browsing session. A browsing session begins when a user opens the browsing window and ends when the user closes the browsing window. Session cookies are temporary. As soon as you close your browser, all session cookies are deleted. Most functional cookies are session cookies.

III. What cookies do we use on our website?

1. Functional cookies

We use cookies to make our website simpler and more pleasant for visitors to use, as well as cookies that give the visitor a more personalised browsing experience.
 
These are cookies that remember your country and language choice and client segment. They are also cookies that remember the status of your shopping basket during an order, as well as the cookie that remembers whether you have already been asked to take part in a survey so that you don’t keep getting asked to take part in the same one.

2. Performance/Analytical cookies

We use performance cookies to gather information about the use that visitors make of our website in order to improve its content, tailor it more to the wishes of visitors and enhance user-friendliness.
 
There is for example a cookie that helps us count the number of unique visitors and a cookie that records which pages are the most popular. To analyse the use of our website we use Adobe Analytics, Google Analytics and Hotjar, which also use cookies for that purpose.

3. Cookies for behavioural targeting/remarketing

In order to better be able to inform you about our products and services, we use cookies that tell us what you have viewed on our website and what products and services you may have an interest in.
 
We also use these data for our advertising campaigns on third-party websites. If necessary, we can also receive data on websites from our marketing partners where you have seen our advertisements. For this, we use “DoubleClick”, which forms part of Google and Group M. For more information on the use of Google and Group M cookies, please view the Google and Group M privacy policy.

4. Social media cookies

When we ask you to share content from our website on social networking sites, for example Facebook, they may place a cookie on your device. For more information, please consult the privacy policy of the organisation in question.
 
For our Facebook marketing campaigns, we use the ‘Pixel’ tool through which a cookie developed by Facebook is integrated into some of our webpages. With that pixel, Facebook can track the actions of its users from an advertisement on the social network to a page on our website. Facebook will then be able to recognise the user that visited the webpage in question on its platform, offer customised services and place more targeted ads. This data processing does not apply to those who do not have a Facebook account. Read more about how Facebook collects, processes and uses data and about settings to protect your privacy in Facebook’s data policy.

IV. Your consent

By using our Website, you consent to the use of cookies. To make optimal use of our Website, you must accept the cookies. You can do so through your browser settings; or by expressly accepting our “Privacy and Cookie Policy” when you register; or by continuing to browse the Website after you have seen a ‘Cookie Warning’ on the homepage on your first visit to the Website.
You block cookies by activating the browser setting that allows you to disable the placement of cookies. However, if you use your browser settings to block these cookies, you may subsequently not have access to our Website or certain parts thereof. Read this cookie policy carefully to obtain more information on the subject.
 
If you wish to withdraw your consent (which you can do at any time), you can delete your cookies through your browser settings.
Web browsers allow you to edit your cookie settings. These settings can usually be found in your browser’s ‘Options’ or ‘Preferences’ menu. The following links may be useful to better understand these settings. If not, you can consult the ‘Help’ function in your web browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari