Cookie Policy

I. Introduction

Our website uses cookies and similar technologies to distinguish your preferences from those of other users. This helps us provide you with a better browsing experience and allows us to continuously improve our website.

Cookies do not enable the systematic collection of data that could identify individual users. They help us improve website functionality, better respond to user interests, and measure the effectiveness of our content.

We are legally required to obtain your consent before placing non-essential cookies on your device. This Cookie Policy provides clear, detailed information about the cookies we use and their purposes. For questions, contact us at privacy@upgrade-estate.be.

 

II. What is a cookie?

1. Definition

A cookie is a small text file that a website stores on your browser or device. It allows us to remember your preferences and settings when you return to our website.

Unless you have adjusted your browser settings to refuse cookies, our system will place cookies as soon as you visit our website.

2. Types of cookies

Cookies are classified by their origin, function, and lifespan:

By origin:

  • First-party cookies – placed directly by the website you are visiting.

  • Third-party cookies – placed by external parties (e.g. analytics providers or advertising networks).

By function:

  • Functional cookies – essential for the website to operate correctly (e.g. login sessions, language preferences).

  • Non-functional cookies – used for statistics, social sharing, targeting, or commercial purposes.

By lifespan:

  • Session cookies – temporary cookies deleted when you close your browser.

  • Persistent cookies – remain on your device for a set period, even after you close your browser.

     

III. Cookies used on our website

1. Functional cookies

These cookies are necessary for the website to function properly. They remember your language preferences, country selection, and session state (e.g. the status of your shopping basket). They also prevent you from being repeatedly asked to complete the same survey.

2. Performance & analytical cookies

We use these cookies to understand how visitors interact with our website — which pages are most popular, how many unique visitors we receive, and how we can improve usability. We use tools such as Google Analytics and Hotjar for this purpose.

3. Targeting & remarketing cookies

These cookies help us understand what you have viewed on our website and which products or services may interest you. We use this information to deliver relevant advertising on third-party websites.

We work with partners such as Google (DoubleClick) and Group M for our advertising campaigns. For more information, please refer to their respective privacy policies.

4. Social media cookies

When you share content from our website on social networks (e.g. Facebook, Instagram), those platforms may place cookies on your device. Please refer to the privacy policy of the relevant platform for more information.

We also use the Facebook Pixel on certain pages of our website. This tool allows Facebook to track user interactions from an advertisement to our website, enabling more targeted advertising. This does not apply to users without a Facebook account.

 

IV. Your consent & cookie management

By continuing to use our website after seeing our cookie banner, you consent to the use of cookies as described in this policy. You can manage your preferences at any time:

  • Accept all cookies via the cookie banner.

  • Adjust your browser settings to block or delete cookies.

  • Withdraw consent at any time by clearing your browser cookies.

Please note that disabling certain cookies may affect the functionality of our website.

You can manage cookie settings in your browser via the links below:

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari